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Course content

About Master Marketing Analytics

  • Why We Measure?
  • The Importance of Measuring What Matters
  • What is a Data Strategy?
  • Tips to Improve Your Data Strategy
  • Creating an Analytics Roadmap
  • Campaign Journey Mapping for Better Measurement Planning
  • Live Demo of Campaign Journey Mapping (MAP)
  • Step by Step Guide for Creating a Campaign Journey MAP
  • Importance of Omni-Channel Measurement
  • How to Choose the Right Measurement Tools
  • Marketing Analytics Strategy
  • Understanding Metrics
  • How to Choose the Right Metrics and KPIs
  • Marketing Metrics eBook
  • Metrics
  • Intro to Web and App Analytics
  • How to Setup Google Analytics 4 (GA4)
  • How to Use the Google Analytics 4 (GA4) Dashboard
  • Create and Edit Custom Reports in Google Analytics 4 (GA4)
  • Data Retention Setting in GA4
  • How to Use Data Explorations in GA4
  • Intro to Social Media Monitoring
  • DEMO: Social Media Monitoring with Sprout
  • Intro Owned Social Analytics
  • Meta Business Suite Insights Dashboard
  • Exporting Data from the Meta Business Suite
  • Engaged Users Metric is Now Available in the Meta Business Suite
  • DEMO: Using a 3rd Party Tool for Owned Social Analytics
  • Intro to Online Surveys
  • Measuring Campaign Effectiveness via Online Surveys
  • Intro to Email Marketing Analytics
  • Intro to CRM Analytics
  • Understanding Marketing Benchmarks
  • The 20% Rule - When to Take Action on Your Data
  • What is Data Engineering?
  • Examples of Instrumentation
  • Tracking Inbound Links with UTM Parameters
  • Link Builder Tool for Bulk Creation
  • Finding UTM Reports in Google Analytics
  • Advanced UTM Reports in GA4 and Intro to Data Explorer
  • Intro to Marketing Optimization
  • Approaches to Optimization
  • Optimization Through the Historical Analysis Approach
  • Mini Case Study: Historical Analysis Applied
  • Optimization Through Experiments-Based Approach
  • How to Run an A/B Test
  • How to Calculate Sample Size for an A/B Test
  • How to Calculate the Statistical Significance of an A/B Test
  • Understanding Metrics
  • Intro to Web and App Analytics
  • Intro to Social Media Monitoring
  • Intro to Online Surveys
  • Intro to Email Marketing Analytics
  • Understanding Marketing Benchmarks
  • Data Engineering
  • Intro to Marketing Optimization
  • Reporting & Analysis
  • Understanding ROI
  • Mini Case Study: When marketing returns go beyond financial ROI
  • ROI Activity: Overview
  • ROI Activity: Answers
  • Measuring ROI
  • Why Should You Learn Master Marketing Analytics Training?

    The annual salary of an Master Marketing Analytics is $125k.

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    What you will get at Zeblearnindia Learning?

    Zeblearnindia Learning is a premier institute offering training in SAP Online Courses, Web Designing, Data Science, Full-Stack Development, Salesforce, Workday, Machine Learning, Software Testing, and Video Editing. With the option to choose between online and offline (classroom) learning, our well-structured courses cater to students, working professionals, business owners, and entrepreneurs. Here’s what you can expect at Zeblearnindia Learning:

    •   Expert-Led Training
    •   Globally Recognized Certifications
    •   100% Job Placement Support
    •   Hands-On Learning
    •   Flexible Learning Options
    •   Affordable Course Fees
    •   Career Growth Opportunities
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    TRAINING FEATURES

    Instructor Img
    Instructor-led Sessions

    Engage in live, interactive sessions led by industry experts, ensuring better guidance, monitoring, and flexible learning from any internet-enabled device.

    Real-life Case Studies Img
    Real-life Case Studies

    Gain practical insights through case studies based on real-world industry applications, helping bridge the gap between theory and practice.

    Assignment Img
    Assignments

    Enhance your analytical skills and understanding with hands-on assignments designed to reinforce key concepts and practical application.

    Lifetime Access Img
    Lifetime Access

    Enjoy unrestricted access to course materials for a lifetime, allowing you to learn and revisit topics at your own pace.

    Expert Support Img
    24/7 Expert Support

    Get round-the-clock assistance from experienced mentors to resolve your queries and enhance your learning experience.

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    Certification

    Earn industry-recognized certification upon course completion, validating your skills and boosting your career prospects.

    We're Here to Help!

    For any queries, feedback, or assistance, reach out to ZebLearn Learner Support.

    Phone Support

    For voice calls, please use the number below:

    +91 7277877778
    WhatsApp Support

    For calls and chat via WhatsApp, use the number below:

    +91 8506888288
    Track Week Days Course Duration Fast Track
    Week Days 40-45 Days 2 Hrs. Per Day Online
    Course Duration 7 Weekends 3 Hrs. Per Day Online
    Fast Track 8 Days 6+ Hrs. Per Day Online

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    Students Reviews

    Explore authentic student feedback on ZebLearn’s expert-led SAP training and foreign language courses. Discover success stories from learners who earned certifications, enhanced their skills, and advanced their careers!

    Rajesh Das
    Digital Marketing Specialist
    The Master Marketing Analytics course at Zeblearnindia was outstanding. It offered a comprehensive understanding of marketing analytics and provided practical skills for using advanced tools and techniques. The focus on real-world case studies was invaluable. This course has enhanced my ability to analyze marketing campaigns and drive strategic decisions.
    Meera Patel
    Marketing Strategist
    Completing the Master Marketing Analytics course with Zeblearnindia was a game-changer for my career. The course provided in-depth knowledge of analytics techniques and tools, which has been crucial for optimizing marketing strategies. The interactive sessions and practical exercises were very helpful. This training has been essential in advancing my expertise in marketing analytics.
    Priya Nair
    Data Analyst
    Zeblearnindia’s Master Marketing Analytics course was excellent. The course covered all critical aspects of marketing analytics, from data collection to advanced predictive techniques. The hands-on experience with tools and real-world applications was particularly beneficial. This course has greatly improved my skills in analyzing and interpreting marketing data.
    Arvind Sharma
    Business Intelligence Analyst
    The Master Marketing Analytics course from Zeblearnindia was exceptional. The course provided a thorough exploration of marketing analytics concepts and tools. The practical exercises and real-world applications were particularly useful in applying what I learned. This training has been instrumental in enhancing my role as a business intelligence analyst.
    Anil Kumar
    Marketing Manager
    The Master Marketing Analytics course from Zeblearnindia was incredibly insightful. It provided a deep dive into advanced analytics techniques and tools that are essential for modern marketing. The case studies and practical exercises helped me apply the concepts effectively. This training has significantly enhanced my ability to drive data-driven marketing strategies.

    Master Marketing Analytics Course - Flexible batches for you

    Date Type Schedule Time
    SOLD OUT 21 June 2025 Weekend SAT - SUN (08 Week) 18:00 To 20:00
    Filling Img 26 June 2025 Weekday MON - FRI (08 Week) 08:00 To 10:00
    1 July 2025 Weekend MON - FRI (08 Week) 10:00 To 00:00

    Price  1,20,000

    Now  95,000

    Enroll Now, Pay Later

    Explore Our Courses Across India - Flexible batches

    We are proud to offer our Master Marketing Analytics Course services across numerous states nationwide.

    Explore Our Master Marketing Analytics Course Courses Across The World

    We are proud to offer our Master Marketing Analytics Course services across numerous countries worldwide.

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