• Omnichannel marketing concepts and customer engagement strategies
• Emarsys positioning within SAP Customer Experience portfolio
• Key use cases across retail, e-commerce, and B2C marketing
• End-to-end marketing automation overview
• Account setup, users, and permissions overview
• Navigation of Emarsys dashboard and menus
• Data flow across marketing activities
• Platform scalability and availability concepts
• Importing and maintaining customer data
• Data normalization and deduplication concepts
• Profile enrichment using behavioral data
• Customer data foundation for personalization
• Demographic, behavioral, and transactional segmentation
• Dynamic vs static segments
• Real-time audience updates
• Segmentation supports targeted campaigns
• Automation Center overview
• Multi-step customer journeys
• Trigger-based and time-based campaigns
• Campaign orchestration across channels
• Predictive customer lifecycle and churn analysis
• Product and content recommendations
• Smart Insights and AI decisioning
• AI improves marketing relevance and conversion
• Mobile, SMS, push notifications, and web personalization
• Channel orchestration and message prioritization
• Content personalization per channel
• Consistent customer experience across touchpoints
• CRM and e-commerce data synchronization
• API and data connector overview
• Event-based data exchange
• Integration supports unified customer journeys






















